SWOT Analysis

This tutorial provides a complete guide on how to use SWOT analysis to study an organization through four lenses:  Strengths, Weaknesses, Opportunities, and Threats.  The tutorial provides detailed instructions on how to facilitate a SWOT analysis, identifies limitations of SWOT, suggests ways to combine other popular strategy analysis tools such as 7S and Porter’s Five Forces with SWOT, and shares five keys to success for a SWOT analysis.  (15 pages)